The brand edit · Weekend Sports
Under Armour
Built from performance apparel outwards.
Under Armour started with one sweat-wicking performance shirt and built a training brand around keeping athletes comfortable, focused and ready to work.
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The Thinking Behind the Training Kit
Under Armour began in 1996 when former American football player Kevin Plank set out to make a better training T-shirt. Its early focus on managing sweat helped establish a brand built around performance clothing, later expanding into footwear and accessories.
What Sets Under Armour Apart
- Training-first clothing: Tops, shorts and leggings are designed with active use in mind, from gym sessions to team practice.
- Options for different conditions: HeatGear and ColdGear ranges offer different approaches to warm- and cold-weather training; availability varies by product.
- A complete kit: Clothing, footwear and bags let you build a practical set of training essentials.
Best For: Regular gym-goers, runners and players choosing clothing for training, warm-ups and an active everyday routine.
