The brand edit · Weekend Sports
Smartwool
Merino performance from the Colorado mountains.
Smartwool has been developing performance Merino socks since 1994, using wool’s natural temperature regulation, moisture management and odour resistance across hiking and running ranges.
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Why Merino Makes the Difference
Smartwool was founded in Steamboat Springs, Colorado, in 1994, starting with a focus on making ski socks more comfortable. Merino wool remains central to its approach, now extending to socks and clothing for a wide range of outdoor activities.
What Sets Smartwool Apart
- Merino comfort: Merino fibres help manage moisture and temperature and naturally resist odour, making them useful across changing activity levels.
- Targeted construction: Selected socks use features such as Indestructawool reinforcement and the 4 Degree fit system. The exact construction varies by model.
- Different amounts of cushioning: Lightweight and more cushioned designs let you choose around your footwear, the conditions and how much padding you prefer.
Best For: Walkers, runners and everyday wearers who like the feel and versatility of Merino blends. Check the fibre content, height and cushioning of each style to find the right match.
