Smartwool

Smartwool was founded in Steamboat Springs, Colorado, in 1994, starting with a focus on making ski socks more comfortable. Merino wool remains central to its approach, now extending to socks and clothing for a wide range of outdoor activities.

What Sets Smartwool Apart

• Merino comfort: Merino fibres help manage moisture and temperature and naturally resist odour, making them useful across changing activity levels.
• Targeted construction: Selected socks use features such as Indestructawool reinforcement and the 4 Degree fit system. The exact construction varies by model.
• Different amounts of cushioning: Lightweight and more cushioned designs let you choose around your footwear, the conditions and how much padding you prefer.

Best For: Walkers, runners and everyday wearers who like the feel and versatility of Merino blends. Check the fibre content, height and cushioning of each style to find the right match.